About Me

I'm Jesús López, a Design Director with 13 years building brand identities for global companies. Based between Mexico City and New York, I've worked with global brands including Netflix, Samsung, Johnson & Johnson, BD, Snapchat, and Scout Motors.

My approach is strategic and human I listen before I create, and I build work that is both visually sharp and emotionally resonant. I work closely with teams and clients, with a constant curiosity for new tools and workflows that push the work forward.

Currently open to Design Director roles and senior creative collaborations with international scope.

Selected experience

Design Director

Worldwide

Leading brand identity projects independently, from strategy to execution, with full creative ownership.

2024 - Current

Senior Designer

Landor, NY

Collaborated with multiple U.S. offices to build brands from the ground up—leading concept creation, directing illustrators and motion specialists, and presenting strategic solutions to clients.

2023 - 2026

Senior Designer

Royal, TX

Developed a cohesive brand system for a Texas-based music startup, focusing on social media, video, motion, and overall brand development.

2022 - 2024

Senior Designer

TRIPTK, NY

Delivered branding and packaging projects end-to-end, from strategic concept to final design execution.

2020 - 2022

Art Director, Creative.

Circus, MX

Directed campaign production for Netflix and partners, overseeing film, radio, and integrated projects.

2018 - 2019

Services

Brand Identity
Logo design, visual systems, brand guidelines, rebranding

Creative Direction
Concept development, art direction, campaign creative, visual storytelling

Design Leadership
Team direction, client presentations, design strategy, creative consulting

Collabs

Netflix, Snapchat, TRIPTK Studio, New York Golf Club, Scout Motors, Johnson and Johnson, P&G, Samsung, Fiat, Naua, Banned Books, Lean Solutions Group, CME, BD.

Dream Projects

Experimental Type Design / Brand Identity for a cultural institution / Pizza Branding