About Me
I'm Jesús López, a Design Director with 13 years building brand identities for global companies. Based between Mexico City and New York, I've worked with global brands including Netflix, Samsung, Johnson & Johnson, BD, Snapchat, and Scout Motors.
My approach is strategic and human — I listen before I create, and I build work that is both visually sharp and emotionally resonant. I work closely with teams and clients, with a constant curiosity for new tools and workflows that push the work forward.
Currently open to Design Director roles and senior creative collaborations with international scope.
Services
Brand Identity
Logo design, visual systems, brand guidelines, rebranding
Creative Direction
Concept development, art direction, campaign creative, visual storytelling
Design Leadership
Team direction, client presentations, design strategy, creative consulting
Collabs
Netflix, Snapchat, TRIPTK Studio, New York Golf Club, Scout Motors, Johnson and Johnson, P&G, Samsung, Fiat, Naua, Banned Books, Lean Solutions Group, CME, BD.
Dream Projects
Experimental Type Design / Brand Identity for a cultural institution / Pizza Branding